Ads
Ads on autopilot
Runs your ads on Google, Meta, and TikTok — finds what works for roofers around San Diego, tests it, kills the losers, and puts the budget on the winners.
What it looks like in action
A month of ads running themselvessample data
Performance · this month
Ad spend
$3,840
this month
Leads from ads
31
+9 vs last month
Cost per lead
$124
−$38 this month
Return on ad spend
4.1×
+0.6 this month
31 leads on $3,840 — cost per lead down $38 this month
Leads per week Ad spend
Active campaigns
Google Search · Free roof rendering + priced quote
ScalingSponsored
Summit Roofing
summitroofing.com
Roof Replacement in San Diego — See Your Home With a New Roof, Priced
Send one photo of your house, get a realistic rendering and a real quote range in 60 seconds. Licensed San Diego roofer. Insurance claims welcome.
$1,920 spent · $98 per lead
Meta feed · Financing-first angle
TestingSummit Roofing
Sponsored · 🌐
Mira Mesa homeowners: see three roof materials on YOUR house — with monthly payment math, not just a price tag.
summitroofing.com
Your house, with the new roof already on it
$1,240 spent · $131 per lead
TikTok · Before/after reveal hook
Scaling
@summitroofing
POV: your San Diego roof hits year 25. Free renderings + storm inspection this month.
See your yard$680 spent · $143 per lead
Angle testing
Every angle gets a fair test — losers die fast, winners get the budget.
- Scaled
Render-first — “See your home with a new roof — free rendering”
Google
$84 CPL — winner
- Testing
Financing-first — “A new roof for $312/mo, not $20K”
Meta
$117 CPL — watching
- Scaled
Storm-check hook — “Free inspection after every hail event”
Meta
3.8% CTR — winner
- Killed
Discount lead — “$1,500 off spring re-roofs”
Meta
$290 CPL — killed
- Killed
Generic brand — “San Diego's trusted roofer”
Google
0.4% CTR — killed
- Scaled
Insurance-first — “Hail damage? Your insurer may owe you a roof”
Google
$92 CPL — winner
What's working for roofers in San Diego
Renders beat discounts
Roofing ads in San Diego that show the homeowner THEIR house with the new roof are out-pulling discount offers roughly 3 to 1 — the rendering is the hook.
Payment math wins the click
Ads that lead with a monthly payment out-click price-tag ads — homeowners think in monthly costs, not totals.
Season is on your side
Roof searches around San Diego spike after every wind event and again before the rains — winners get scaled while the wave lasts.
Competitors look the same
Most San Diego roofing ads are stock crews and slogans. A real rendering of a local home reads instantly different in the feed.
Built into your full platform — book a call